Building Pre-owned Bikes Online Selling Platform for Hero MotoCorp

Overview

Our client – Hero MotoCorp, is an India-based company that manufactures two-wheelers. The two-wheeler brand is perfect for providing comfort, style, and affordable service to ride vehicles. Engineering characteristics of Hero MotoCorp have been presented at a high standard for over three decades. They wanted to develop a web feature where users could advertise a used bicycle or swap a new one. For the development of the web solution that loaded fast, they teamed up with PHP Experts India. Originally, we created a web-based marketplace in the context of pre-owned two-wheelers to address the problem of adverse selection. 

Industry

Food & Beverages

Services

Mobile Apps

Our Process

PHP Experts India website development team created and implemented new, unique, and expandable facilities according to the client’s needs. It’s a secure feature for the client from the ground up. It was this team that came up with the strategies that keenly simplified the selling of used bicycles. The team incorporated necessary functionalities in the program, such as details about the bikes, details of the users, and an instant assessment of it. 

1
Project Planning

The project was first started through meetings and consultations with the client in a team set up by us. This included identifying project objectives, documenting the requirements, and the overall implementation plan. 

2
Design & prototype

Following design principles, our team creates understandable user interfaces for the mobile application. We iteratively worked on the prototyping process to align the design of the app to the sub-population preference based on the client’s demographic information. 

3
Development

The underpinning of cutting-edge technologies with sound frameworks was engineered by the team.  

4
Deployment

Since the app was developed and tested for release, we helped a client to deploy an application across multiple marketplaces. An elaborate marketing plan was formulated and orchestrated to ensure that the facility gets maximum exposure. 

The Problem

Since the company is a leading producer of two-wheelers. The company is now moving towards achieving its aim of developing into the best two-wheeler company in terms of superior technology and performance. When Hero approached us and wanted to have a one-of-its-kind website feature that is specifically dedicated to used two-wheelers, it is a platform for the easy sale of old bikes. The biggest task was to design features defining the client’s expectations. They wish to deliver targeted services for users and increase specific interaction. Essentially the web solution must be prepared for each state of India, and they must be able to operate from there as well. 

Our Role

  • Project Planning
  • Design & Prototype
  • Development
  • Deployment

Project Challenges

1. Feature Inclusion

Hero wanted us to design a new feature on the Web that had never existed before, it is a platform for smoothly selling old bikes. The greatest difficulty of this design brief was in developing features that would correspond to the client’s requirements and expectations. 

2. Pan-India Recognition

They aim to deliver targeted services to the users besides enhancing the experience or client interaction. The web solution must be built for the entire operation in India. 

Results

PHP Experts India was engaged to design a pre-owned bike-selling platform for Hero, right from the ground up. A successful digital platform with the immediate assessment of the used bikes depending on the bike model, make, and state was included. Earlier there was no such element of sale and exchange of used bikes available in the market. For operation across the geography of India, the client business was optimized and the business significantly increased. 

Market Penetration

After the launching of this app, the clients got the advantage of fast market coverage with expansion in their business all over India. Through the comfortable and stylish design, the application activated more users, increasing their rate of evolution. 

Enhanced Customer Experience

The features were incorporated positively, and customers had the advantage of using a system that was easy to access real–time speed tracking. 

Operational Efficiency

The app established an effective benchmark of communication and task management of the various stakeholders which considerably minimized interfaces and operational complexities. 

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